GS1 Digital Link 2D Codes for consumer and supply chain data

Industry is moving toward two-dimensional (2D) barcodes to enable new transformational capabilities that aren't possible with the traditional UPC barcode. The amount of information consumers are seeking continues to expand, and 2D barcodes can help meet both evolving supply chain needs and consumer requirements.

1. John Phillips, Senior Vice President of Customer Supply Chain and Go-To-Market for PepsiCo

2. Alfredo Colas, SVP Procter & Gamble

3. Danny Wegman, Wegman's Supermarkets