Senior Executive Team

Mike Byrne

Chief Executive Officer

Seán Dennison

Head of Industry Engagement and Technical Standards

Siobhain Duggan

Director of Innovation and Healthcare

Karen Murphy

Head of Operations & Customer Service

Denis O'Brien

Director of Standards and Solutions

Maria Svejdar

Head of Marketing, Communications and Customer Experience (CX)



fTRACE is a GS1 standards-based traceability platform enabling events based traceability recording and multi-party, rights enabled access.

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Egg-cellent Traceability

Riverview Eggs, a family business over 50 years in the running, is one of the foremost food companies in Ireland in terms of its traceability processes

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