Webinar: Irish Grocery Shopper Research Results 2022: Perceptions of Traceability, Sustainability & 'Irishness'

Webinar 3: Perceptions of Traceability, Sustainability & 'Irishness'

Part of the Shopper Intelligence - GS1 Ireland Irish Grocery Shopper Research 2022 Summer Webinar Series 

The third webinar in the series will drill down into the data regarding traceability, sustainability and 'Irishness'. Colm will share insights from the annual Irish Grocery shopper study, focusing on how important the qualities of traceability, sustainability and 'Irishness' are to the Irish grocery shopper.

Click here to register: https://forms.gs1ie.org/irish-grocery-shopper-research-2022

About Shopper Intelligence:
Shopper Intelligence is the largest international program of systematic shopper insights with over 10,000 Irish Grocery Shoppers interviewed during its 2022 study. The Shopper Intelligence research measures fundamental shopper perceptions and requirements to provide powerful insights - helping producers and brand owners to make informed and compelling plans and strategies to present to their retail partners. All the major categories in the Irish grocery channel are covered, with quotas for each main retailer (specifically, Dunnes Stores, SuperValu and Tesco). Shopper Intelligence provides the direct voice of the shopper, providing powerful ongoing performance indicators compared at country, channel, retailer, category and brand level that improve promotional efficiency, build persuasive proposals, and inform credible joint plans for growth with retailers.

www.shopperintelligence.ie