GS1 SmartSearch

Search OnlineRaising product visibility online for consumers and sellers

We have been working collectively with our members, standards organisations (W3C) and search engine companies to make it easier to discover and describe products on the web. This work has lead to the release of the GS1 SmartSearch Standard.

The GS1 SmartSearch standard allows businesses to increase sales through:

  • SmartSearch Structured DataMore relevant search results
  • More detailed and accurate product information displayed in search results

These benefits are made possible by creating structured data about a product and relating this data to its GTIN. The structured data about the product can then be used by search engines, smartphone apps, etc. to deliver a richer experience to the consumer.

Watch this short video that illustrates GS1 SmartSearch and structured data in action:

GS1 Ireland Smart Search LeafletGS1 SmartSearch leaflet

Download a copy of the introductory leaflet here.

Invitation to participate in a Pilot Project

If your organisation would be interested in further exploring the implementation of structured product data, please register your interest here.

Further technical documentation can be accessed here.

W3C and

GS1 SmartSearch has recently been welcomed as the first external extension to Find out more >>