Webinar: Irish Shopper Grocery Update: Living with COVID
Latest Grocery Trends: Living with COVID & Back to School.
Part 1 in a 3 part series.
Presented by Colm Rooney, Shopper Intelligence.
Insights into the behaviour and attitudes of the Irish Grocery Shopper in the context of living with COVID.
With the latest data from the 2020 Shopper Intelligence Research and third round of COVID-specific shopper surveys.
Click here to register and reserve your place: https://register.gotowebinar.com/register/6341567863282817291
About Shopper Intelligence:
Shopper Intelligence is the largest international program of systematic shopper insights with over 10,000 Irish Grocery Shoppers interviewed during its 2020 study. The Shopper Intelligence research measures fundamental shopper perceptions and requirements to provide powerful insights - helping producers and brand owners to make informed and compelling plans and strategies to present to their retail partners. All the major categories in the Irish grocery channel are covered, with quotas for each main retailer (specifically, Dunnes Stores, SuperValu and Tesco). Shopper Intelligence provides the direct voice of the shopper, providing powerful ongoing performance indicators compared at country, channel, retailer, category and brand level that improve promotional efficiency, build persuasive proposals, and inform credible joint plans for growth with retailers.