The Irish Grocery Shopper - Category Insights and Behaviours
Recording available. Watch on demand.
What motivates and drives the Irish Grocery Shopper?
Are Irish Grocery Shoppers satisfied with what's on offer? What categories perform best, drive traffic & spend? What do Irish shoppers think about traceability and product authenticity? Are supermarket and discount shoppers different and how do we compare with our UK counterparts? Join our webinar recorded in December 2019 to learn all this and more.
Insights into the behaviour and attitudes of the Irish Grocery Shopper
GS1 Ireland is delighted to partner with Shopper Intelligence on this webinar to bring you key insights on the Irish Grocery Shopper.
On this webinar you will learn about:
- key insights into the Irish Shopper and their satisfaction levels;
- what drives shopper traffic and spend? - how do Irish shopper attitudes and behaviours compare across the different retail channels and categories?
- what do Irish shoppers think about traceability and product authenticity, across the categories?
- how do shoppers differ between the supermarkets and discounters (and even between the Discounters)? - how do Irish shoppers compare with their UK counterparts? About Shopper Intelligence: Shopper Intelligence is the largest international program of systematic shopper insights with over 10,000 Irish Grocery Shoppers interviewed during its 2019 study. The Shopper Intelligence research measures fundamental shopper perceptions and requirements to provide powerful insights - helping producers and brand owners to make informed and compelling plans and strategies to present to their retail partners. All the major categories in the Irish grocery channel are covered, with quotas for each main retailer (specifically, Dunnes Stores, SuperValu and Tesco). Shopper Intelligence provides the direct voice of the shopper, providing powerful ongoing performance indicators compared at country, channel, retailer, category and brand level that improve promotional efficiency, build persuasive proposals, and inform credible joint plans for growth with retailers. www.shopperintelligence.ie