Webinar: Irish Shopper Grocery Update: Living with COVID
Back to School - Back to Normal? Latest Grocery Trends and data insights from Shopper Intelligence.
Part 1 in a 3 part series.
Presented by Colm Rooney, Shopper Intelligence.
Reserve your place at: https://register.gotowebinar.com/register/6341567863282817291
Insights into the behaviour and attitudes of the Irish Grocery Shopper in the context of living with COVID.
Recorded September 2020: Back to School: Back to Normal? How are Irish grocery shopping behaviours evolving/establishing as we go back to school, work and play…while living with Covid-19. This presentation will track how Irish grocery shopping behaviours and perceptions are evolving based on Shopper Intelligence’s latest wave of fieldwork – with comparisons to pre-Covid and ‘lockdown’ datasets allowing us to identify key trends and opportunities.
Click here to register and view recording: https://register.gotowebinar.com/register/6341567863282817291
About Shopper Intelligence:
Shopper Intelligence is the largest international program of systematic shopper insights with over 10,000 Irish Grocery Shoppers interviewed during its 2020 study. The Shopper Intelligence research measures fundamental shopper perceptions and requirements to provide powerful insights - helping producers and brand owners to make informed and compelling plans and strategies to present to their retail partners. All the major categories in the Irish grocery channel are covered, with quotas for each main retailer (specifically, Dunnes Stores, SuperValu and Tesco). Shopper Intelligence provides the direct voice of the shopper, providing powerful ongoing performance indicators compared at country, channel, retailer, category and brand level that improve promotional efficiency, build persuasive proposals, and inform credible joint plans for growth with retailers.