Webinar: What does Sustainability mean to Irish shoppers?
Part 3 in a 3-part series
Guest presenter: Colm Rooney.
At this session we share some of the insights from this year’s program specifically around sustainability and the environment.
What does Sustainability mean to Irish Grocery Shoppers?
Based on over 20,000 Irish grocery shoppers interviews, we will share some of the insights from this year’s program specifically around sustainability and the environment. We will share the shoppers’ perspective on how important sustainability is to them, how shoppers feel the industry is delivering on it and what sustainability means category by category.
Click here to watch the recording: https://register.gotowebinar.com/register/3031454023002840587
About Shopper Intelligence:
Shopper Intelligence is the largest international program of systematic shopper insights with over 10,000 Irish Grocery Shoppers interviewed during its 2020 study. The Shopper Intelligence research measures fundamental shopper perceptions and requirements to provide powerful insights - helping producers and brand owners to make informed and compelling plans and strategies to present to their retail partners. All the major categories in the Irish grocery channel are covered, with quotas for each main retailer (specifically, Dunnes Stores, SuperValu and Tesco). Shopper Intelligence provides the direct voice of the shopper, providing powerful ongoing performance indicators compared at country, channel, retailer, category and brand level that improve promotional efficiency, build persuasive proposals, and inform credible joint plans for growth with retailers.