Webinar: Irish Grocery Shopper - Views on Traceability
Part 2 in a 3-part series.
Based on over 20,000 Irish grocery shopper interviews we identify the key trends, opportunities and perceptions around Traceability in Ireland
Irish Grocery Shopper Views on Food Traceability
Based on over 20,000 Irish grocery shopper interviews we identify the key trends, opportunities and perceptions around Traceability in Ireland, with the latest data from the 2020 Shopper Intelligence Research.
Click here to register and watch recording: https://register.gotowebinar.com/register/1877509972582152971
About Shopper Intelligence:
Shopper Intelligence is the largest international program of systematic shopper insights with over 10,000 Irish Grocery Shoppers interviewed during its 2020 study. The Shopper Intelligence research measures fundamental shopper perceptions and requirements to provide powerful insights - helping producers and brand owners to make informed and compelling plans and strategies to present to their retail partners. All the major categories in the Irish grocery channel are covered, with quotas for each main retailer (specifically, Dunnes Stores, SuperValu and Tesco). Shopper Intelligence provides the direct voice of the shopper, providing powerful ongoing performance indicators compared at country, channel, retailer, category and brand level that improve promotional efficiency, build persuasive proposals, and inform credible joint plans for growth with retailers.