Grocery Shopper Research Presentation 2021
Presentation of the 2021 Shopper Intelligence Research Findings
Colm Rooney, Shopper Intelligence
Click here to access the recording: https://d36.co/14JM4
Irish Grocery Shopper Research - State of the Nation
About Shopper Intelligence:
Shopper Intelligence is the largest international program of systematic shopper insights with over 25,000 Irish Grocery Shoppers interviewed during its 2021 study. The Shopper Intelligence research measures fundamental shopper perceptions and requirements to provide powerful insights - helping producers and brand owners to make informed and compelling plans and strategies to present to their retail partners. All the major categories in the Irish grocery channel are covered, with quotas for each main retailer (specifically, Dunnes Stores, SuperValu and Tesco). Shopper Intelligence provides the direct voice of the shopper, providing powerful ongoing performance indicators compared at country, channel, retailer, category and brand level that improve promotional efficiency, build persuasive proposals, and inform credible joint plans for growth with retailers.