Grocery Shopper Research Presentation 2021


Presentation of the 2021 Shopper Intelligence Research Findings

Colm Rooney, Shopper Intelligence


Recording available

29/09/2021 10:00 -11:00

Maria Svejdar

Click here to access the recording:

GS1 Ireland Shopper Intelligence

Irish Grocery Shopper Research - State of the Nation

About Shopper Intelligence:
Shopper Intelligence is the largest international program of systematic shopper insights with over 25,000 Irish Grocery Shoppers interviewed during its 2021 study. The Shopper Intelligence research measures fundamental shopper perceptions and requirements to provide powerful insights - helping producers and brand owners to make informed and compelling plans and strategies to present to their retail partners. All the major categories in the Irish grocery channel are covered, with quotas for each main retailer (specifically, Dunnes Stores, SuperValu and Tesco). Shopper Intelligence provides the direct voice of the shopper, providing powerful ongoing performance indicators compared at country, channel, retailer, category and brand level that improve promotional efficiency, build persuasive proposals, and inform credible joint plans for growth with retailers. 


fTRACE is a GS1 standards-based traceability platform enabling events based traceability recording and multi-party, rights enabled access.

Read More About This

SCANtalk Podcast

New Podcast Launched

SCANtalk is a new podcast by GS1 Ireland. Subscribe today where ever you listen to podcasts.

View Episodes

Egg-cellent Traceability

Riverview Eggs, a family business over 50 years in the running, is one of the foremost food companies in Ireland in terms of its traceability processes

Watch the video