Blas Backyard on the Road 2023
Morning Session 9:30 AM - 12:30 PM
Knowing your brand and strategically thinking about the best channel for your product is a critical success factor, be that retail (large or small), food service or online. Looking at the challenges involved, from initial meetings with buyers (including how best to prepare and to understand your category) through to the logistical challenges of expanding your delivery network. This mornings session will include presentations & panel discussions hosted by Annie Dunne, Malachy O'Connor & Oonagh Monahan. The session is followed by lunch.
Afternoon Session 2:00 PM - 5:00 PM
One of the critical areas for any producer to grow is getting your story straight. If you can’t get your story across, you can’t sell your product. You need to be able to catch a journalist’s attention and know what they are looking for. It is devilishly difficult to get coverage these days but knowing what the media looks for is half the battle. This afternoon’s session will guide you through the creation of your toolkit to tell your story and include helpful advice on making connections, honing your story and making the most of media opportunities. The afternoons sessions will include presentations and panel discussions hosted by Brian McDermott, Sharon Noonan & Vivienne Gleeson. Those who join for the afternoon session will begin with lunch
