GS1 Digital Link QR Codes

Turn every pack into a trusted digital touchpoint QR Codes powered by GS1 (based on the GS1 Digital Link standard) connect your product’s barcode to web-based, always-up-to-date information — for shoppers, retailers, and regulators. With a single scan, a GS1 Digital Link QR Code can deliver product data, traceability, regulatory details, and consumer experiences — all from one trusted source.

Why now?

By 2027, retailers worldwide are upgrading their systems to scan next-generation, data-rich 2D barcodes at checkout. Brands can run 1D and 2D codes in parallel during the transition, but early adoption ensures smoother packaging updates and system readiness. At retail: Point-of-sale systems will read 2D symbols for price, promotions, and expiry data. The same QR Code can connect to consumer-facing digital content — no duplicate codes needed.

What is GS1 Digital Link?

The GS1 Digital Link standard structures a web address (URL) so that scanners and browsers can interpret product data consistently.
It transforms the humble barcode into a universal data key that can power:

Checkout and logistics
Product transparency and provenance
Consumer engagement and sustainability storytelling

Benefits at a glance

For shoppers

Instant access to ingredients, allergens, instructions, recycling, and sustainability information
Always-current and localised content, straight from the brand