Loading...
GS1 Digital Link QR Codes
Turn every pack into a trusted digital touchpoint QR Codes powered by GS1 (based on the GS1 Digital Link standard) connect your product’s barcode to web-based, always-up-to-date information — for shoppers, retailers, and regulators. With a single scan, a GS1 Digital Link QR Code can deliver product data, traceability, regulatory details, and consumer experiences — all from one trusted source.
Why now?
By 2027, retailers worldwide are upgrading their systems to scan next-generation, data-rich 2D barcodes at checkout. Brands can run 1D and 2D codes in parallel during the transition, but early adoption ensures smoother packaging updates and system readiness. At retail: Point-of-sale systems will read 2D symbols for price, promotions, and expiry data. The same QR Code can connect to consumer-facing digital content — no duplicate codes needed.
CTA: Learn about the Global Migration to 2D →
What is GS1 Digital Link?
The GS1 Digital Link standard structures a web address (URL) so that scanners and browsers can interpret product data consistently.
It transforms the humble barcode into a universal data key that can power:
-
Checkout and logistics
-
Product transparency and provenance
-
Consumer engagement and sustainability storytelling
Benefits at a glance
For shoppers
-
Instant access to ingredients, allergens, instructions, recycling, and sustainability information
-
Always-current and localised content, straight from the brand
For retailers
-
One on-pack symbol for price, stock, expiry, and recall data
-
Fewer manual look-ups, better checkout and returns accuracy
For brand owners
-
One standards-based QR Code for supply chain and consumer engagement
-
Activate campaigns, rewards, or traceability with no custom app required
The URL in this QR code is: https://example.com/01/09521207311511/21/1234ABDE1235
.png "Copy-of-Banner-Box-Small-376-x-123px-(1)")
