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QR4More is GS1 Ireland’s national programme supporting the transition to QR Codes powered by GS1

QR4More helps organisations understand the standards, explore use cases, pilot safely and prepare for the global move to GS1 2D barcodes in retail.

What is QR4More?

QR4More is GS1 Ireland’s national programme supporting organisations preparing for the transition from traditional linear barcodes to QR Codes powered by GS1.

Register for the QR4More Community Hub to identify your starting point and access the practical guidance, use cases, events and resources your organisation needs to move from awareness to implementation.

By joining the QR4More programme your organisation will be guided step-by-step through the process of understanding the changes taking place in industry, to explore use cases, pilot safely and to prepare for the global move to GS1 2D barcodes at retail point-of-sale.

QR4More: The future of barcodes starts here

The barcode is evolving. Across global retail and consumer goods markets, businesses are preparing for the transition from traditional linear barcodes to next-generation QR Codes powered by GS1.

These smarter, standards-based QR codes can do more than identify a product. They can connect products to trusted digital information, supporting retail scanning, consumer engagement, sustainability information, traceability and richer digital product experiences.

QR4More is GS1 Ireland’s industry programme helping organisations prepare for this change.

Why QR4More Exists

Global Change

Global migration: Retail is preparing for the shift to GS1 2D barcodes

Expectations

Rising expectations: Consumers and regulators need better product information

Standards Matter

Standards matter: QR Codes powered by GS1 help products scan, connect and scale

Industry Coordination

Industry coordination: Retailers, brands and solution providers need to move together

Join the QR4More Programme

What can QR4More Community Hub members access?

The QR4More Community Hub is the central space for all programme participants.

By registering, you can access practical guidance, updates, learning resources and role-specific content to help your organisation prepare for the transition to QR Codes powered by GS1. Inside the Hub, participants will be able to access:

  • Introductory guidance and Journey stage resources
  • QR4More Academy content, webinar recordings and events
  • Use case guidance
  • Case studies and stories
  • Insights and updates
  • Invitations to surveys, pilots and working groups
  • FAQs and checklists

By registering you help us to understand your organisation’s use case of interest and current journey stage, so that future content, events and training materials can be more relevant.

Register above to access the QR4More Community Hub. Already registered? Click here to access the Hub now

Who is QR4More for?

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Brands & Manufacturers: Packaging, data, consumer information

Retailer

Retailers: POS readiness, data accuracy, traceability

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Solution Providers: Standards alignment, ecosystem readiness

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Agencies, consultants and industry partners

What Irish comapnies are pioneering the adoption of QR codes with GS1 Digital Link?

What can QR Codes powered by GS1 support?

QR Codes powered by GS1 can support a wide range of business and consumer needs through one standards-based QR code.

Potential applications include:

  • Consumer product information
  • Ingredients, allergens and usage guidance
  • Recycling and sustainability information
  • Traceability and provenance
  • Product recalls and safety information
  • Digital Product Passport readiness
  • Authentication and anti-counterfeit checks
  • Loyalty, recipes and post-purchase experiences
  • Accessibility and multilingual content
  • Future AI and discovery commerce use cases

Detailed use case guidance and examples are available inside the QR4More Community Hub.

Register to explore QR4More use cases

Join the QR4More Programme

How do I get started with QR codes powered by GS1?

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1. Register on the QR4More Hub

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Attend a QR4More Webinar or Event

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Explore QR Codes powered by GS1

Home Page Feature Banner QR Blog

Speak to us about Ambition 2027 readiness

Join the QR4More Community Hub and take our Diagnostic Quiz to find your QR4More journey stage.

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Not sure where you are yet? That's no problem. Register for the QR4More Community Hub today and we will help you find the right starting point.

Get in touch

Maria Gs1ireland

Maria Svejdar

Head of Retail & 2D Programme Lead

Shelby Pervorse GS1

Shelby Pervorse

Member Success Manager - Barcode Services & Training