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QR4More is GS1 Ireland’s national programme supporting organisations throughout the transition from traditional linear barcodes to QR codes powered by GS1.
By joining the QR4More programme your organisation will be guided step-by-step through the process of understanding the changes taking place in industry, to explore use cases, pilot safely and to prepare for the global move to GS1 2D barcodes at retail point-of-sale.
QR4More: The future of barcodes starts here
The barcode is evolving. Across global retail and consumer goods markets, businesses are preparing for the transition from traditional linear barcodes to next-generation QR Codes powered by GS1.
These smarter, standards-based QR codes can do more than identify a product. They can connect products to trusted digital information, supporting retail scanning, consumer engagement, sustainability information, traceability and richer digital product experiences.
QR4More is GS1 Ireland’s industry programme helping organisations prepare for this change.
Why QR4More Exists
Global migration: Retail is preparing for the shift to 2D barcodes
Rising expectations: Consumers and regulators need better product information
Standards matter: QR Codes powered by GS1 help products scan, connect and scale
Industry coordination: Retailers, brands and solution providers need to move together
Join the QR4More Programme
The QR4More Community Hub is the central space for all programme participants.
By registering, you can access practical guidance, updates, learning resources and role-specific content to help your organisation prepare for the transition to QR Codes powered by GS1. Inside the Hub, participants will be able to access:
- Introductory guidance and Journey stage resources
- QR4More Academy content, webinar recordings and events
- Use case guidance
- Case studies and stories
- Insights and updates
- Invitations to surveys, pilots and working groups
- FAQs and checklists
By registering you help us to understand your organisation’s use case of interest and current journey stage, so that future content, events and training materials can be more relevant.
Register above to access the QR4More Community Hub. Already registered? Click here to access the Hub now
Who is QR4More for?
Brands & Manufacturers: Packaging, data, consumer information
Retailers: POS readiness, data accuracy, traceability
Solution Providers: Standards alignment, ecosystem readiness
Agencies, consultants and industry partners
Exploring connected packaging, consumer engagement, sustainability information, traceability and pilot opportunities. Understanding retailer expectations and preparing packaging, product data and systems for future requirements.
Preparing for future scanning, product data, supplier engagement and customer experience requirements.
Supporting standards-based implementation and helping customers prepare for QR Codes powered by GS1.
Supporting sector readiness and sharing practical guidance with members, clients or stakeholders.
Companies already engaging with QR4More
What can QR Codes powered by GS1 support?
QR Codes powered by GS1 can support a wide range of business and consumer needs through one standards-based QR code.
Potential applications include:
- Consumer product information
- Ingredients, allergens and usage guidance
- Recycling and sustainability information
- Traceability and provenance
- Product recalls and safety information
- Digital Product Passport readiness
- Authentication and anti-counterfeit checks
- Loyalty, recipes and post-purchase experiences
- Accessibility and multilingual content
- Future AI and discovery commerce use cases
Detailed use case guidance and examples are available inside the QR4More Community Hub.
Join the QR4More Programme
Not sure where you are yet? That's no problem. Register for the QR4More Community Hub and we will help you find the right starting point.
Join the QR4More Community Hub and take the Diagnostic Quiz to find your QR4More journey stage
Get in touch
Maria Svejdar
Head of Retail & 2D Programme Lead
Shelby Pervorse
Member Success Manager - Barcode Services & Training
