Verified by GS1 - a global online business solution to verify the identity of a product

Trust and efficiency start with a valid ID.

Get product identity right with Verified by GS1

Verified by GS1 is a global solution that will enable GS1 members to verify the identity of a product by querying the GS1 Registry Platform.

A cross-industry initiative

The Verified by GS1 service is currently being rolled out in 8 countries, with support of a number of multinational brand owners and retailers.

We are working to bring the GS1 Registry and Verified by GS1 services to life here in Ireland. Click the button below to register your email to receive updates on the service as it becomes available in Ireland. 

Register your interest

Building trust and efficiency

Verified by GS1 builds trust between retailers, brand owners and consumers leading to more sales, less returns and less counterfeit products. The ultimate benefit is greater efficiency because information in retailer catalogues is based on correct product identity.

Our vision for “Verified by GS1”

P&G, Walmart and Metro explain why the industry needs “Verified by GS1”