Maria Svejdar

Head of Retail

Maria Svejdar is the Head of Retail at GS1 Ireland, where she leads engagement with retailers, brands, and industry stakeholders to drive the adoption of global standards across the retail and consumer goods sectors. With over 25 years’ experience in marketing, strategic planning, business development, insights and customer experience (CX) Maria combines deep industry knowledge with a passion for digital transformation.

She plays a key role in supporting the migration to 2D barcodes and ”QR codes powered by GS1”, helping Irish businesses enhance product traceability, transparency, and customer experience. Maria also leads GS1 Ireland’s retail insights and stakeholder engagement initiatives, ensuring alignment with evolving market needs, sustainability priorities, and global innovation trends.

Maria is skilled in a breath of corporate and functional areas including strategic planning and implementation (corporate, marketing and digital transformation), customer and stakeholder communications and engagement, budgetary planning and control, corporate reporting, and customer experience (CX) and employee engagement (EX).

Education & Professional Development

• Bachelor’s in International Commerce, University College Dublin
• Postgraduate Diploma in Digital Marketing, Digital Marketing Institute
• Postgraduate Certificate in Design Thinking, IADT (Institute of Art, Design & Technology)

Get in touch to set up a meeting with Maria: