How the GS1 Cloud works
The GS1 Cloud will combine brand-authorised product data from existing GS1 databases (such as GDSN, GEPIR and local product catalogues / data pools, such as DataSync.ie) and will also collect data directly for products not currently maintained in an existing source.
This centralised database is intended to house more than 100 million Global Trade Item numbers (GTINs), along with six additional core product attributes that will deliver on increased consumer demand for product information. The 7 core product attributes include:
- Label description
- Medium resolution image URL
- Target market
- Company name
- Product classification
The data in the GS1 Cloud will be available to retailers, e-tailers, marketplaces, apps and brand owners through an online portal and via application programming interfaces (APIs). It will be used in consumer-facing channels and to help sourcing decisions and will be analysed for data quality and digital usage. All data recipients of the GS1 Cloud must have a relationship with a GS1 Member Organisation to gain access.
The first cloud-based applications will be:
- GTIN authentication: checks if a GTIN comes from a GS1-assigned Company Prefix
- Product validation: provides all available attributes for a given GTIN
- Search function: gives companies the ability to discover new products based on the Global Product Classification (GPC) and target market where the product is sold
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