Belgilux Variable Weight POS Case Study


  • Country: Belgium
  • Type of product: Fresh meat & fish, Vegetables, Cheese
  • Data carrier: GS1 DataMatrix
  • Data encoded: (GTIN & weight on all; others vary by product)
    • GTIN
    • Best Before
    • Weight
    • Batch Number
    • Price to Pay
    • Price/kg


GS1 Belgilux set up a working group made up of manufacturers, retailers and solution providers in order to replace the use of RCNs for fresh foods (of variable weight) with a GTIN in the form of the GS1 DataMatrix to be scanned at point-of-sale. The project included more than 500 stores from six major retailers and 20+ suppliers. This was done with the goal of increasing product traceability and reducing food waste. 

Key Learnings

Possibly required updates of printing and scanning hardware/software
More encoded data, smaller size and better readability of the GS1 DataMatrix beneficial for all stakeholders
Scanning speed faster than 1D barcode containing same content
Handheld scanners fairly easy to implement; flatbeds more difficult (due to multiple barcodes on the label) and require scanner scripting
Training and involvement of staff is very important
General interest in GS1 Digital Link but would like to stick to GS1 DataMatrix with AI syntax

SSCC: Serial Shipping Container Codes

Identify and label pallets with an SSCC and the GS1 128 barcode symbol. Watch the video.

Read more


fTRACE is a GS1 standards-based traceability platform enabling events based traceability recording and multi-party, rights enabled access.

Read More About This

SCANtalk Podcast

New Podcast Launched

SCANtalk is a new podcast by GS1 Ireland. Subscribe today where ever you listen to podcasts.

View Episodes


Find out from a training course participant how our training courses are structured, and what you can expect from your full-day training session.

Read More About This