Suppliers - don't lose out on sales because your products won't scan

When the consumer product, outer cartons and logistics labels are being developed, the marketing team, graphic designers and packaging department typically manage the design and layouts. To ensure the quality of barcodes leads to successful scanning, first time every time, many businesses use the GS1 Ireland Barcode Verification Service as outsourced quality control of packaging and labelling development.

Your barcode should scan first time, every time. If it does not scan, the retailer will reject your product because it will cause delays at checkouts – no one wins, you both lose out on sales. 

• A barcode that scans correctly through the supply chain will help your product reach the shelf on time. 
• If your barcode doesn’t scan, you will have to take corrective action, including re-packaging or over-labelling of your product, potentially causing thousands of Euro in rework, delayed sales and manual handling.

The GS1 Barcode Verification Service reports on the scanning performance of barcodes and whether they conform to the ISO Print Quality Standard.

The GS1 Barcode Verification Reports issued will alert you to a range of problems with your barcode such as:

• Wrong colours used
• Size of bar code is not correct (height and magnification)
• Insufficient Quiet Zones
• Incorrect bar code number (GTIN) used (incorrectly re-used / transposed GS1 Company Prefixes / not authorised to be used
• Incorrect location / placement of barcode

And other technical issues required for a successful ISO grade such as:

• Decodability
• Symbol contrast
• Reflectance
• Edge contrast
• Modulation
• Defects
• and more...