With over four billion users in the world, mobile phones are becoming an important channel for businesses and consumers to interact. Today mobile phones can "speak" to bar codes, read Radio Frequency Identification (RFID) tags and access the internet. By pointing and clicking a product or magazine, mobile phones bring information and service linked to a product closer to the consumer... and the consumer closer to the brand.

A selection of guides and brochures are now available to members to explore the benefits and obstacles to deploying mobile apps based on quality product data:

ATTACHMENTS (Click on the filename to download):

	GS1 MobileCom Brochure
	GS1 Mobile in Retail Brochure
	GS1 MobileCom WhitePaper