The Pork Dioxin Contamination Crisis at the end of 2008 led to the total recall of Irish pork products, cost the sector €1 billion and highlighted how farm-to-fork traceability was a broken chain that needed to be fixed. A year later at a joint GS1 Ireland and FSAI Meat Traceability conference in Dublin, the various parties involved in regulating the food and pork industry admitted there was nothing to stop a repeat of the disaster. Professor Alan Reilly, CEO of the Food Safety Authority of Ireland, went as far as to say another food contamination crisis was inevitable.

The GS1 DataBar will significantly enhance traceability in a complex supply chain like the meat industry. Harnessing next-generation barcode standards, it ensures a more rigorous supply chain for the tracking and tracing of goods. Recent recall events in Ireland have made it a timely project with particular significance for the meat industry.

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Feile Foods - DataBar Implementation